Advertisers Tend To Ignore Middle-Aged Consumers, Report Says
- by Robert Williams , June 26, 2024
Middle-aged consumers make up about 40% of all spending in the United States, but they tend to feel under-represented in advertising, according to a report by Horizon Media titled “The New Middle Age.” It finds that the concept of being middle-aged is not necessarily tied to a person’s age, but …
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