The Cabletelevision Advertising Bureau is making new claims to better audience data than network TV. The nation’s TV homes spent more hours per week watching cable television than any other source of
television during the soon-to-be-completed 2001/2002 season, according to a CAB analysis of Nielsen data, this also marks the first time that ad-supported cable has surpassed the number of combined
weekly hours tuned-in to all broadcast network affiliates on a season-long basis.On average, during the 2001/02 season, U.S. homes spent 26.5 hours per week watching ad-supported cable (+8.8 percent
versus last season) compared to 24.5 (– 6.4 percent) for all broadcast network affiliates combined. A year before, ad-supported cable recorded 24.4 hours versus 26.2 collectively for all broadcast
network affiliates.
