Display Falls In U.K., Subscription Revenue Is Up

Display advertising has declined slightly in the UK, judging by the latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte.  

While display fell by 13.1% to £53.5 million in Q1 YoY, subscription revenue rose by 4.2% to £47.1 million.

Perhaps the most significant growth was in first-party data monetization at 57.6 %. Digital audio grew by 13.8% while video declined by 7.4%. 

One hopeful sign is that 100% of the respondents expect to see ad revenue growth over the next 12 months, up from 75% in Q1 2023. However, 50% anticipate non-advertising revenue growth, down from 100%. 

And, 43% experienced positive revenue growth, down from 50% in the prior quarter. 



“Display advertising and subscriptions are closing in on taking an equal share of digital publishers’ revenue, which is welcome news for an industry that is too often buffeted by the storms in ad-land,” says Richard Reeves, managing director at AOP. 

Reeves adds that audio, “though still a modest share of total revenue, audio’s ongoing growth is fascinating to track. Should this trend continue, we may see audio revenue overtake video, which I doubt many would have predicted this time last year.”

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