Stagwell’s The Harris Poll has acquired BERA (Brand Equity Relationship Assessment), a SaaS platform that quantifies and predicts brand impact on long-term business value. 

Terms weren’t disclosed. BERA, led by founder and CEO Ryan Barker, had $60 million in revenue last year according to some estimates. Barker founded the company 10 years ago after serving as a senior executive at Brand Asset Consulting/Y&R Brands for over a decade. 

BERA runs an always-on syndicated survey of 4,000 brands, covering over 200 sectors.   

Stagwell said the acquisition would be integrated with its HarrisQuest service, a suite of martech research products including AI-enabled self-service polling and other “instant” SaaS solutions. BERA will enhance the service’s predictive analytics, brand valuation capabilities and audience targeting, Stagwell said.  

“This acquistion is a significant milestone for us and our clients,” said Will Johnson, co-CEO, Harris Quest, adding that it will “enable us to deliver even faster, more accurate insights that are critical for effective decision-making,” in today’s marketing environment. 

Another holding company fan is Omnicom Media Group. Three years ago, OMG struck a deal to incorporate BERA’s automated metrics and predictive analytics into Omnicom’s Omni operating system. 

“Combining BERA’s visibility into brand relationships with the deep behavioral data from  Omni, we will be able to provide all our clients a holistic direction of media investment and strategies – one that will be able to factor in the role that ‘brand love’ has in driving business results,” said PHD Chief Analytics Officer Shaina Boone, at the time.