Havas has entered into definitive agreement to acquire Australian media agency and creative production company Hotglue. The deal is part of a broader effort by Havas to expand its footprint in the country. Terms weren't disclosed.
Hotglue was founded in 2010 by Lewis Hearn, Matt Hearn and Nick Smith. The agency has 55 staffers and has a client roster that includes L’Oreal, Dulux and Bulla Dairy.
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Hotglue will merge with Havas Media Melbourne and the combined operation will be led by the three Hotglue founders and have capabilities across digital, ecommerce, media and activations.
With the deal, the Havas presence in Melbourne will grow to over 120 staffers across media, creative, PR, health and digital project management.
Pictured above, left to right: Lewis Hearn, Virginia Hyland, CEO, Havas Media Network ANZ,
Smith and Matt Hearn.
Go the Aussies!