• by Tanya Gazdik , August 1, 2024

Ford Motor Co. is teaming up with Randy’s Donuts in Los Angeles to deliver an experience that merges design and performance with flavor. 

From Aug. 1 to 14, Randy’s is transforming its rooftop donut into the wheel of the  Ford Maverick Lobo, the performance street truck version of the Ford Maverick pickup.

Inside the store, Randy’s will offer a custom donut inspired by the new Maverick Lobo wheel, priced at $3.90.

The collaboration reflects a shared passion for iconic design and quality craftsmanship, according to the automaker. 

Maverick Lobo has a special drive mode for closed courses meant for autocross and drifting, which allows it to also complete “donut” maneuvers.

Ford unveiled the refreshed Maverick and Maverick Lobo editions last week in Detroit. 

The 2025 model year vehicle adds more technology along with an all-wheel drive hybrid option option.

The event space featured a backdrop with the proclamation: “Make It With Maverick,” which Maverick brand manager James Gilpin said will be the tagline of the campaign for the vehicle when it breaks later in the year.

“We think that Maverick's so versatile, and it does so many things,” Gilpin tells Marketing Daily. “That campaign can go along with it because there's so many ways that you can have that applied.”

Since the truck’s introduction in 2021, 80% of customers are new to buying a truck and 60% are trading in vehicles from other brands. One appeal is the vehicle's versatility and ease of use for both hobbies and work purposes, the automaker claims.

It also has the lowest starting price of any pickup: $26,295, plus $1,595 for destination and delivery for the standard hybrid front-wheel drive model.