• by Fern Siegel , August 7, 2024

TDA Boulder has been selected as Agency of Record for Del Real Foods, a leading provider of refrigerated, ready-to-eat Hispanic foods.

The agency's first work is expected in early fall.

Del Real Foods offers a diverse range of authentic Hispanic dishes including carnitas, birria, pupusas, tamales, salsas and sides. The brand uses fresh ingredients and no preservatives.

The product is carried in Kroger, Walmart, Target and Safeway Albertsons and in club stores such as Costco and Sam’s across the United States.

"We selected TDA Boulder for their creative vision and strategic approach coupled with their media buying capabilities," said Daniela Simpson, Chief Marketing Officer, Del Real Foods. "This partnership marks a significant step in enhancing our brand presence and connecting with consumers in new and meaningful ways."

TDA Boulder's food brand work has included Justin’s, Daiya, Izze and Purely Elizabeth.