• by Ray Schultz , Columnist, August 13, 2024

Two email tech firms are working together to help joint clients achieve improved email deliverability and engagement.

AtData and Yotpo announced a strategic integration on Tuesday. The goal is to provide “the data foundation to increase confidence in deliverability, identity matching, and personalization," says Brian Cardona, president of AtData.

The arrangement combines AtData’s email address validation with Yotpo’s email marketing platform. It allows the rapid exporting of lists into AtData's system, the companies say. 

In addition, the new partnership enables brands to “maximize email strategies with increased inbox deliverability and engagement, ultimately leading to better customer relationships," says Robin Lee, general manager, Yotpo Email.

Cardona adds: "As Yotpo helps brands create seamless ecommerce journeys to fully engage their customers, AtData is helping provide the data foundation to increase confidence in deliverability, identity matching, and personalization."

Yotpo recently launched an email solution for ecommerce brands. That tool, Yotpo Email, is integrated with Yotpo SMS, letting brands leverage the two channels in one place. 

AtData is the result of the 2021 merger between TowerData and FreshAddress. The firms rebranded as AtData in 2022.

Recently, the company formed a strategic partnership with Dodgeball, an identity platform, to fight data breaches, identity theft and fraud.