If we are looking for a holistic savior to bring us together, maybe the NFL can help.

A brand new advertising campaign by the big league -- a dominant player when it comes to all prime-time and late-afternoon TV-streaming viewing in the fall and winter months -- is starting up in the wake of a new NFL season that starts next month. 

The campaign, called “This Is Football Country," reflects the league's message that it believes it can be a unifier of sorts for the U.S. with football as its core, enduring attribute for everyone.

This comes from Tim Ellis, the chief marketing officer of the NFL, according to one report, who is looking to “take the pulse of a nation.”

The opening of the spot features several different types of football teams -- high school, college, and professional -- huddling together in a locker room or on the field, chanting words of different forms of togetherness. 

The spot features appearances from former Philadelphia Eagles player Jason Kelce as well as current players.

The campaign does not slide into any political leanings -- Democratic, Republican or otherwise -- but is focused on togetherness.

This unity can include some kneeling. In that regard, consider that beginning in August 2016, some NFL athletes began protesting against systemic racism in the United States by kneeling on one knee while the U.S. national anthem was played. This was started by then San Francisco 49ers quarterback Colin Kaepernick, and the practice moved from football to other sports.

Given its high regard in the TV industry among all linear TV and now streaming networks, the longer-term goals for the league would seem to boost the audience segments it typically has not done well with, including younger viewers and fans and women.

Last year, there was some buzz around immensely popular musician and performer Taylor Swift coming to games to watch her boyfriend Travis Kelce play with the Kansas City Chiefs, which did contribute to a spike in women viewers tuning in from time to time to catch a video image of Swift cheering from a corporate box area.

Perhaps as a reference to this, the new NFL marketing TV spot also features two football players: Haley Van Voorhis -- the first woman who was not a kicker to play in an NCAA football game and flag football star Makena Cook.

Could the NFL be considering making a stronger push here for what is sure to be other media messaging under this new season's campaign?

New creative might include some video footage of a hard football tackle rocking a player, and Swift singing “shake it off.” Or the league’s ad campaign could go further to pursue new audiences -- a time to shake it up.