• Brandweek, Wednesday, February 15, 2006 12:15 PM

Corona, the Mexican beer known for being served with a little green slice of lime, is getting greener. In honor of upcoming St. Patrick's Day celebration, the brewer is introducing a new ad campaign that plays its trademark by including a shamrock-shaped lime being inserted into the top of a bottle of Corona. The image is shown in national TV spots being introduced in March that will run in 40 markets and in retail outlets. Radio spots will also support the brand. The TV spot was created by independent agency Cramer-Krasselt in Chicago. The radio effort is from The Richards Group, Dallas.

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