Publicis Media has won the estimated $500 million (per COMvergence) European media account for media and entertainment giant Sky, according to sources.  

The selection follows a review that began earlier this year.  

It’s believed that Publicis Media agency Zenith will take the lead on the account, although that could not be confirmed at deadline.  

The company has previously worked with GroupM’s EssenceMediacom. 

The remit covers the UK, Ireland, Italy, Germany, Switzerland and Austria. 

It’s been a rewarding summer for Publicis on the business development front in media. It recently won Rocket’s $320 million media business as well as the $300 million Hershey’s media account.  

It also retained Kellanova’s North America media account after a review.  

Sky reps hadn’t returned a query regarding the appointment by the time of this posting.