WPP’s GroupM has named Aisha Khan as executive director, global commerce client acceleration.    

She is tasked with developing strategies that “marry the best of commerce operations, media, and creativity” for clients, according to the agency.    

Khan joins GroupM from L'Oréal where she oversaw Amazon commercial development in the US. She previously served at Momentum Commerce and Publicis Groupe, overseeing commerce media strategy. She also served as chief strategy officer for Packable.   

Over the last 15 years, Khan is credited with managing operational teams responsible for more than $1 billion of eCommerce P&L for CPG companies including L'Oréal, Kenvue, Reckitt, Nestle, and Unilever.     

Her appointment follows the recent addition of Ex-Flywheel executive Sandy Welsch to GroupM’s global commerce leadership team.