Goodway Group Taps Horizon's Watrall For Top Data/Analytics Role

by Steve McClellan @mp_mcclellan, August 27, 2024

Digital marketing agency Goodway Group has appointed Rick Watrall to the new position of chief data and analytics officer. He joins from Horizon Media, where he has spent nearly the last decade as chief analytics officer.

Watrall is tasked with evolving the Goodway Group's technical, data, and analytics priorities, according to the agency. He will also guide decisions around investments in artificial intelligence.

Prior to Horizon Media, Watrall served as a senior partner at Hudson River Group where he specialized in marketing analysis, strategic and tactical marketing software, and ROI optimization.

agency, analytics, artificial intelligence, data, management, media

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