• by Ray Schultz , August 28, 2024

Recommendation platform Taboola is making its AI-powered ad bidding technology generally available.

That tool, Maximize Conversions, enables Taboola advertisers to automate the bidding process, eliminating manual effort.

Brands can share their budget and marketing objectives and the Taboola algorithmn  will manage their campaigns within the set cost, the company claims.  

Maximize Conversions is used by most of Taboola's advertisers, including Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey and Opel Turkey.

“We’re seeing 70% of advertisers use it, and keep using it,” says Adam Singolda, founder and CEO of Taboola, adding that "it works for driving results for performance campaigns."/p>