MySpace is getting into the cell phone business, offering its army of teenagers and twenty-somethings a free cellular service that let its users read and post messages to the site. The service and two
branded phones will be rolled out in the next few months by partner Helio LLC, a joint venture of Internet service provider Earthlink Inc. and South Korean carrier SK Telecom Co., which owns a Korean
social networking service called Cyworld. Helio Chief Executive Sky Dayton said the MySpace demographic really cares about being connected to their friends and their world all the time. No exact
launch date has been set for the service, nor were prices for the phones and plans, but Dayton said they won't be prepaid. Apart from a monthly fee, access to MySpace will be free.
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