ZenithOptimedia Commits To Portable People Meters

  • February 17, 2006
ZenithOptimedia Group has signed a commitment to use radio audience estimates based on portable people meters when Arbitron opts to deploy the measurement system. Arbitron said the agreement, the latest in a series of commitments from major ad agencies, is part of ZenithOptimedia's renewal of a multi-year Arbitron data and software services contract.
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