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The Importance Of Proper Web Design

Do you have a client that's made significant changes to its Web site recently? Did anybody follow up to see how effective these changes were? A new survey from Forrester Research says "probably not." The market research firm asked Web professionals at 89 companies whether they measured ROI after making any changes to their companies' site and just 13 percent said they always do. About half said they always measure ROI after making major changes, but most of the rest don't measure the ROI of any changes, due to resource constraints. The overwhelming majority--96 percent--of Web professionals said the changes improved the customer experience (duh, it was their work), but Forrester, which reviewed more than 700 Web sites, gave a passing grade to just 3 percent of them. Those that performed the appropriate follow-up measurements enjoyed increased revenues and lower support costs, according to Forrester. Effective site design is one of those all-too-often overlooked business practices.

Read the whole story at Internet Retailer »

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