The broadcast day of September 11, 2002 earned a combined total of $57.8 million across network, spot and cable television, according to CMR. CMR estimates that average weekday television revenues
were $127.5 million for the five weekdays prior to September 11, 2002. "By comparison, revenues on September 11 were down 54.6%," said David Peeler, president and CEO of CMR/TNS. "While this is just a
snapshot of activity on this particular day, the decline in paid advertising is indicative of the impact the tragedy has had on the marketplace in general. With the help of ad dollars budgeted for the
elections and the holiday season in the third and fourth quarters, CMR/TNS expects to see an overall modest increase in advertising by year end."