Lenovo may not exactly be a household name in the U.S., but the company is hoping its presence at the Winter Olympics will change all that. After acquiring IBM's personal computer business, Lenovo
became the world's third-largest computer maker. But outside its native China, hardly anyone has ever heard of the company. To get the word out, Lenovo is sponsoring an Internet café at the
Olympics where its logo covers the walls and each of 34 work stations. Lenovo is also running an ad campaign airing on NBC, the Olympic network, and has endorsement deals with 11 Olympic athletes from
Europe, China and the U.S. "We're using the Torino Games to establish ourselves as a global player," said Deepak Advani, Lenovo's CMO.
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