• by Joe Mandese  @mp_joemandese, October 25, 2024

Pizza chain Little Ceasars has named IPG Mediabrands Mediahub unit its U.S. media agency of record.

Horizon Media was the incumbent and billings were not disclosed.

The assignment includes media investment and “culture activation,” including media planning, buying, analytics, and audience strategy.

Little Caesars is also tapping into Mediahub’s “Radical and Disruptive Lab,” which focuses on unique and creative media strategies to drive growth.

The assignment follows a review handled by JLB + Partners and ami+partners.