Through two games of the 2024 World Series,TV viewing has skyrocketed versus a year ago -- up 66% to 14.6 million Nielsen-measured viewers on the Fox Television Network, Fox Sports streaming, Fox Deportes, and Univision.

This World Series featuring the New York Yankees vs. the Los Angeles Dodgers is the most-watched after the first two games in seven years, since 2017, and the twelfth World Series meeting between the Yankees and Dodgers, with the most meetings ever between two teams in the World Series. In addition, the two teams are in the two biggest U.S. TV markets.

The second game of this year’s World Series had 13.4 million viewers, while the first game had 15.2 million.

Game One featured a dramatic extra inning and was won by the Dodgers on a grand-slam home run by Freddie Freeman.

A year ago, the first two games between the Arizona Diamondbacks and the Texas Rangers had 9.4 million and 8.2 million viewers, respectively, averaging 8.8 million viewers.

Local market Nielsen-measured viewing data showed Los Angeles at a 17.3 rating/55 share, while New York was at a 10.3 rating /32 share.

The top advertisers and estimated ad spend, according to EDO Ad EnGage, on Fox Television Network, were Wegovy (with three airings, $343,040), Geico (eight airings, $267,810), Capital One (seven airings, $207,570), Kisqali (two airings, $198,640), T-Mobile Wireless (five airings, $195,640), Chevrolet (five airings, $189,000), Ro (seven airings, $161,920), Google (five airings, $149,240), Skyrizi (four airings, $135,690) and Progressive Insurance (six airings, $123,880).

Top-spending advertisers on Univision: BetMGM, Corona, Sonic Drive-In, Capital One, Papa John’s, Southern New Hampshire University, Volkswagen, Verizon Wireless, T-Mobile Wireless, and Boost Mobile.