• by Fern Siegel , November 15, 2024

After an eight-year hiatus, GoDaddy is back — at the Super Bowl.

The company returns to the Big Game to showcase GoDaddy Airo, its AI experience for small businesses.

A 30-second spot airing during the fourth quarter on February 9, 2025. The ad will become the inspiration for a yearlong marketing campaign in the U.S. 

GoDaddy’s in-house creative agency partnered with Quality Meats to develop the creative campaign. The ad was produced by ProdCo and directed by Ian Pons Jewell.

The Big Game ad illustrates how AI can boost traffic and sales for sites and deepen a company's social-media engagement.

Aman Bhutani, CEO of GoDaddy. “We launched GoDaddy Airo with the goal of empowering anyone with an idea to be able to start their business in minutes. Advertising during Super Bowl LIX presents an incredible opportunity to introduce this game-changing experience to millions of people, especially those dreaming of becoming their own boss.”

Since its late 2023 launch, the company claims GoDaddy Airo has driven up 29% more booking revenue and draw 21% more traffic with a logo created with it.

The GoDaddy Airo’s rollout spans 180 countries.