• by February 22, 2006

Rodale's Women's Health is planning to increase its rate base twice this year, and will launch its first ever trade advertising campaign in March, the magazine announced Tuesday.

The lifestyle/fitness title, published ten times a year, will also unveil a new editorial tagline in the May issue: "It's Good to Be You."

Ads are scheduled for placement in Advertising Age, Adweek, Mediaweek, Brandweek, Women's Wear Daily, and Automotive News along with those publications' Web sites, in addition to SRDS.com and MediaBistro.com.

The magazine is also planning to increase its rate base to 600,000 from 400,000, effective with the July/August 2006 issue--a 50 percent increase that is coming six months earlier than originally planned, said publisher Kate Kelly Smith. She added that the rate base would be increased again in January 2007 to 750,000.

"The strong consumer demand for Women's Health is driving the magazine's rapid growth and indicates that we've struck a chord with a new generation of women who seek fact-based, reliable health information," said Smith. "Women's Health is a unique offering in a crowded marketplace."