• by Fern Siegel , November 18, 2024

Billups, the OOH agency, has made its fifth global acquisition since September.

The media company has acquired Mediabridge Global, a U.K.-based OOH specialist to enhance its position in the U.K. and EMEA markets.

Financial terms were not disclosed.

Four-year-old Mediabridge Global reports a 30% YoY billings growth, building a roster of 30 active agencies representing more than 250 brands. The company has executed campaigns in more than 50 countries.

David Krupp, Global CEO of Billups, said: "Mediabridge’s strong client service coupled with a data-forward approach to planning, buying and measuring out-of-home investment aligns with our mission to reinvent out-of-home planning for the performance age. This expansion is one step in many we are making to enhance our competitive position and service a rapidly growing global customer base.”

The addition of Mediabridge adds 40 employees to Billup's U.K. team. David Payne, Mediabridge CEO, will continue to lead the incoming team.  

Billups now spans 18 countries across North America, EMEA, APAC and Australia/New Zealand.