• by Teresa Buyikian , November 15, 2024

The world of Xbox sponsors apparently now extends to fast-casual breakfast chains as well.

IHOP announced this week that it is the official breakfast partner of Xbox. The collab includes exclusive promotions with Xbox merchandise and games, as well as reward offers for IHOP’s International Bank of Pancakes loyalty members.

The partnership is kicking off with Xbox’s launch of the Indiana Jones and the Great Circle game, for which IHOP has created a new menu. Topmost is Fully Loaded French Toast, available in three game-themed flavors, each made with sweet creamy mousse sandwiched between Thick ‘N Fluffy French Toast bread. The Great Circle of Cinnamon is layered with cinnamon spread and drizzled with a sweet cream cheese icing; Secret Cookie Butter is comprised of cookie butter and vanilla sauces topped with cookie crumbles; and  “Berry’d” Treasure has glazed blackberries, raspberries, and blueberries and cream cheese icing.

IHOP will also add Xbox products and rewards to its International Bank of Pancakes Stack Market, which will include weekly new drops of exclusive Xbox merchandise.

Beginning Nov. 18, guests can redeem their PanCoins (loyalty points) for IHOP + Xbox glasses, which feature art by Matt Taylor from Xbox, as well as for games including the new Indiana Jones and the Great Circle, Halo Infinite, Sea of Thieves and Microsoft Flight Simulator 2024. Also available will be a limited-edition IHOP gift card series with similar designs as the games. Additional rewards include online digital game downloads, branded merch, gaming accessories and free gaming passes, among others.

To publicize the partnership and Indiana Jones game launch, IHOP and Xbox will host a livestream on Xbox’s Twitch channel on Nov. 18 at 12:30pm PT, during which some of the new exclusive IHOP and Xbox rewards will be unveiled. The effort is also supported by an Xbox-themed sweepstakes for IHOP’s Bank of Pancakes rewards’ members, giving them the chance to win a custom IHOP-themed Xbox Series X, among other prizes.