November 20 - 23, 2024
'Red One' Is No. 1, 'Wicked' Has Big TV Ad Plan
- by Wayne Friedman , November 18, 2024
Ramping up into the always intense theatrical movie holiday season, Amazon/MGM Studio’s “Red One” led all theatrical movies on the third weekend in November, posting a steady -- but not big -- $34.1 million in theatrical box-office revenue for its North America opening, according to Comscore.
This comes for a movie -- starring Dwayne Johnson and Chris Evans -- with a somewhat theatrical pricey production budget of $250 million, according to analysts.
The movie was originally intended to be released as a streaming effort on Prime Video, according to reports. Streaming-targeted movies typically sit at a much lower production cost range.
Amazon also spent an estimated in theatrical marketing-like $19.4 million on the film (2,500 airings, 2.0 billion impressions) on national TV networks, and $3.5 million for the movie’s last seven days before its opening, according to EDO Ad EnGage.
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Next weekend the competition will become even more heated when Universal Studios’ “Wicked: Part One” goes up against Paramount Pictures’ “Gladiator II.”
Ad spend so far for “Wicked” -- as well as TV advertising placement (on-air promos) -- is estimated at a massive $42.1 million in spend/media value (2,980 airings, and 2.0 billion impressions). “Gladiator II” is at a third of that -- at $12.4 million (2,000 airings, 1.3 billion impressions).
Earlier this year, in February, “Wicked” went big -- buying a one-minute-long Super Bowl ad on CBS that cost $14 million.
Due to its sister TV network operations, Universal Studios also got in-house placement on high-profile NBC prime-time entertainment programming -- $11.6 million, as well as the 2024 Paris Olympics this past summer, $2.8 million; and “Sunday Night Football,” $2.4 million.
For NFL programming, “Gladiator” is at $2.1 million on CBS; $1.03 million on NBC, and $825,240 on Fox.
5 comments about "'Red One' Is No. 1, 'Wicked' Has Big TV Ad Plan".
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If it's another Woke/DEI "Event" It'll go broke just like Snow White will.....
Wicked should do quite well come this weekend will be a race with Gladiator II for number 1 I think both will be in that $70 to $80 million range in my opinion.
Red One looks like a pretty good movie I'm thinking of seeing it. This weekend will be a battle for Number 1 at the box office as you have 2 blockbusters with Wicked & Gladiator II I'll not be surprised whoever is number 1 both will be huge no matter what in my opinion. Which I hope it will be Gladiator II that takes the number 1 spot this weekend can't wait to see the totals come out next week as I'll be checking it.
Actually, by the time Sunday screenings rolled around, RED ONE ended up making only $32 million: https://www.yahoo.com/entertainment/box-office-dwayne-johnson-chris-171027177.html
This means WoM on the movie wast terrible, because after Friday and early Saturday showings, the estimate was $34 million. So if it only made $32 million, that means by Sunday word got out to families that RED ONE suuuuuuucks. Which it does. The Rock is NOT a movie star, and neither is Chris Evans.
RED ONE will probably not make $100 million against its $250 million budget (before marketing!), and bad reviews and stinko reputation will make it a block o' coal on the Amazon platform for future viewings. Another complete and total sinkhole catastrophe from Amazon's Jennifer Salke, astonishing she still has a job after all her bad decisions.
The Rock is a big movie star like most big names some of his movies will be flops and others will be big hits he put those Fast franchine on the map after 2 & 3 being bombs in the box office he saved it. The Rock is a pretty actor one of my favorites been a fan of his since his WWE days when I was big into wrestling haven't really watched it in 20 years.