Aegis Expands Outdoor Media Network

  • February 22, 2006
Aegis Group Tuesday said it expanded its burgeoning Posterscope outdoor media buying network in South Africa, acquiring Integrator, an out-of-home media firm, for $9.7 million paid over four years. Integrator's clients include such brands as Heineken, Johnnie Walker, and Sanlam. Aegis, the parent of Carat, has taken a major position in the out-of-home media services market.
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