• by Fern Siegel , November 22, 2024

Grey New York has tapped RG Logan as chief strategy officer.

Logan reports to global chief strategy officer Jonathan Lee and Thiago Cruz, New York chief creative officer. 

He will lead Grey New York's strategy offering across all clients, including Applebee’s, Modelo, Haleon and the Las Vegas Convention and Visitors Authority.

Most recently, Logan was SVP brand marketing & strategy at Truth Initiative. During his tenure, Truth Initiative took home the 2023 US Grand Effie for its "Depression Stick" campaign and saw teenage vaping drop to a 10-year low.  

Lee said Logan's “experience inspiring culturally distinctive, business-driving ideas and his proven leadership abilities make him the ideal person to lead the strategy team and studio.”

Before Truth Initiative, Logan served as U.S. head of strategy for Virtue Worldwide, helping relaunch Vice's creative agency. He also worked at Pereira & O'Dell, 360i and Razorfish. His work has been awarded multiple Grand and Gold Effie awards, as well as Cannes, One Show and D&AD honors. 

(Photo L-R: RG Logan and Thiago Cruz)