• by Ray Schultz , November 21, 2024

Xumo, a streaming platform, has formed a partnership with sell-side vendor PubMatic to make its inventory programmatically available via PubMatic. 

The arrangement is designed to “make it as simple and transparent as possible for advertisers to access our diverse content library,” says Ying Wang, geneal manager, Xumo Advertising.

PubMatic brings expertise in programmatic CTV advertising and its ability to integrate CTV buying in omnichannel campaigns, the company says. 

The company’s technology and buyer relationships will “drive better outcomes for advertisers, enhancing their ability to connect with Xumo’s high-quality inventory,” says Nicole Scaglione, vice president of CTV/OTT and video at PubMatic. 

Xumo is a joint venture between Comcast and Charter. PubMatic is an independent technology company. 

“By adding PubMatic to our host of premium programmatic partners, we are providing advertisers with another avenue to access the transparent insights they need to make the best use of their media dollars,” Wang adds.