Filling Entirety Of Stream Complicates Programmatic Ad Delivery
- by Robert Williams , November 22, 2024
Digital display advertising pioneered the processes of automating ad delivery, helping companies like Google to reap billions of dollars by running auctions for advertising inventory. The next frontier for digital advertising is on connected television, whose processes are considered more complex, as a report by Comcast’s FreeWheel explains.
“Programmatic for …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
