New Agency Targets Startups, Early-Stage Players In Fitness/Health/Wellness Arena

by Steve McClellan @mp_mcclellan, November 22, 2024

Marketing agency Fastlane announced this week that it is launching a specialist shop focused on the fitness, health and wellness categories called FitVisible.

It will be led by partner and executive director Ryan Siss, who is also vice president, marketing at Fastlane.

The company cites a recent report from the Global Wellness Institute that the wellness economy’s valuation was $6.3 trillion in 2023, up 25% from 2019.

The new shop is focusing on helping start-up and early-stage players in the space grow and stand out from competitors.

Here’s what the agency says it will specifically help clients with:

Market Differentiation – define what makes a client’s brand different, built on addressing prospect and customer challenges

Tech Innovation – proprietary tools and solutions to support phased in business and marketing goals

Community Building – create content and opportunities that help client’s audience build a stronger connection with the brand

Customer Engagement – identify and remove any friction within the customer journey to provide a seamless user experience that results in repeat business and loyal customers

agency, health and fitness, start-ups

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