• ClickZ, Wednesday, February 22, 2006 10:30 AM

Pay-per-call vendors and publishers are marketing the service to agencies and search advertising specialists, says ClickZ, in the hope of attracting their big spending clients to the burgeoning Internet marketing channel. Pay-per-call has been thought to be a primarily local marketing channel, but bigger advertisers are starting to notice as vendors continue to sign big time publishers. For example, Ingenio has struck deals with AOL and Miva, eStara has SuperPages.com and Amazon's A9, and Jambo has InfoSpace. Ingenio, one of the biggest pay-per-call vendors, reports working with more than 30 agencies--it even allows them to manage their clients' pay-per-call listings through an application protocol interface the company specifically developed for agencies in August.

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