• by Fern Siegel , November 25, 2024

Combining tech and engineering, A1RWATER generates pure water from air, using a simple power source. BBH USA has been chosen to shape the brand's strategic direction across channels.

The agency will also focus on A1RWATER’s direct-to-consumer products, extending the technology to businesses and industries across the Americas.

Founded in 2018 in the United Arab Emirates, A1RWATER works to generate clean water from HEPA-filtered air requiring less infrastructure and no chemicals. The company says that reduces the need for single-use plastic and emissions.

Steven Panariello, CEO, BBH USA, said: “We look forward to helping them shape a powerful narrative that not only elevates the brand but drives meaningful change in addressing global water challenges.”

First work is expected in 2025, but no specific timeline has been announced.

Pete Carr, CEO, A1RWATER, added the agency's “creative expertise will amplify our efforts to revolutionize how the world thinks about water while reducing environmental impact and addressing the urgent need for sustainable solutions.”

A1RWATER joins PayPal and Samsung SEA on the agency’s roster of recent wins.

BBH is part of the Publicis Groupe.