• by Colin Kirkland , November 26, 2024

As competition rises among microblogging platforms, X is looking to win over more professional sports fans with a designated portal for prominent National Football League (NFL) content.

Despite X's contentious reputation with politics and political discussion -- especially with regard to owner Elon Musk's relationship with president-elect Donald Trump -- sports content and sports communities actually make up the top content category on the platform.

X, previously known as Twitter, has always given sports fans the ability to share their opinions and check in on real-time updates and news while watching live game coverage.

But according to The New York Post, which was the first to report on X's partnership with the NFL, professional football is a leading sports category for driving engagement within the app.

In addition, in the past year, there have been about 16 billion video views related to the NFL and the 2024 Super Bowl garnered 19.2 million posts and 1.1 billion video views.

Now, X is looking to capitalize on this natural engagement by grouping all official NFL news coverage into one localized portal, which the company says will include tweets from NFL teams, rights partner accounts (such as “SNF on NBC”) and reporters from outlets like NFL Media and ESPN.

Users can also select separate tabs within the portal to check scores, game schedules, current standings, and team and player stats.

The decision to launch a dedicated NFL portal comes on the heels of X's exclusive content deals with The Big 3 (which X recently pitched advertisers on), as well as the WWE, both of which are viewable directly on the platform.