• by Ray Schultz , December 4, 2024

Ad management company Mediavine has formed a strategic partnership with BigScoots, a WordPress hosting provider, making the latter its exclusive hosting vendor.

The two firms have worked to create custom hosting packages for Mediavine publishers, supporting various experience levels and traffic volumes.

“Partnering with BigScoots unlocks limitless potential for technological innovation that will directly benefit the full digital ecosystem, from our publishers, to advertisers, to internet users,” claims Eric Hochberger, CEO of Mediavine. 

Hochberger adds, “An ad management company partnering with a hosting organization will enable previously impossible optimizations for both websites and ad delivery speeds, identity, ad block recovery and more.”

The new arrangement will provide these benefits, the firms state:

- Faster websites, thanks to the enhancing of BigScoots' hosting by Cloudflare's CDN

- Improved core web vitals performance, including a decrease in pageload time and improvements to a site’s visual stability

- Website monetization due largely to increased ad revenue tied to visitor engagement

Scott Stapley, co-founder and CEO of BigScoots, adds, “Through collaboration, we are uniquely positioned to directly meet the increasing needs of content creators.”