Ad Market Continues To Decelerate, November Expands Just 0.8%

Following double digit-monthly expansions in the third quarter of 2024, the U.S. ad market decelerated to a modest 0.8% increase in November, following a 1.4% gain in October.

While the third quarter was buoyed by Olympics-related incremental ad spending, it's unclear whether the flattening in October/November is part of a protracted downturn ending a relatively strong 2024.

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