BMW Drives Business To Omnicom's GSD&M

  • February 24, 2006
BMW continues to drive more business to Omnicom agency GSD&M. The car maker has shifted its estimated $20 million media account for its Mini brand to the Austin, Texas-based agency.

The business includes media planning and buying. BMW spent $17 million in measured media--66 percent in magazines--behind Mini through the first 11 months of 2005, according to TNS.

Last fall, GSD&M won BMW North America's $80 million creative account, followed a month later by the media account. The creative for Mini is handled by Sausalito, Calif.-independent shop Butler, Shine, Stern and Partners.

--David Goetzl

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