• by Ray Schultz , January 6, 2025

The Guardian has appointed John Sills to the new position of vice president, head of sales for North America.

Previously, Sills was vice president of client solutions at Morning Brew.

“During John’s tenure at Morning Brew, revenue more than tripled,” says Sara Badler, chief advertising officer for the Guardian US, to whom Sills will report. “He has a proven track record of driving significant growth and achieving challenging sales targets on a national scale.”

Badler adds: “I look forward to working with him on cross-departmental collaborations with marketing, revenue operations, and editorial to develop promotional strategies that enhance engagement and amplify impact for our advertising clients.”

Prior to joining Morning Brew, Sill worked at Audacy, CBS Interactive, and NBCUniversal NBC Sports Group.

Sills comments, “With its storied history, unwavering commitment to independent journalism, and scale, the Guardian is uniquely positioned to accelerate in today’s media landscape as other outlets retreat or put up paywalls. As the team at Guardian heads into 2025, we’ll be building on strong momentum, a strategic approach, and advancements to advertising solutions.”