• by Fern Siegel , January 27, 2025

Five years after its Super Bowl debut, Little Caesars, the Official Pizza Sponsor of the NFL, is back.

Its big game's 30-second spot previews a larger multichannel campaign extending into March.

McKinney, Little Caesar's creative AOR, produced the ad, which sold for $7 million.

“We are ecstatic to return to the Super Bowl and are excited to deliver more than just delicious pizza,” said Greg Hamilton, chief marketing officer, Little Caesars. “Plus, there might be something new and exciting to reveal about our hottest product, Crazy Puffs, during Super Bowl LIX week.”

The third-largest pizza chain in the world, Little Caesars has restaurants in all 50 U.S. states and 29 countries and territories.

“Working with Little Caesars on this campaign has been an incredible experience,” added Jameson Rossi, group creative director at McKinney. “Their bold, fun, and innovative approach to connecting with their fans aligns perfectly with what we strive to achieve creatively. They are truly unicorn clients.”

A recent Adtaxi survey found 68% of consumers are more excited about the ads than the game. The survey also reports 70% will be using a second media source while viewing, with social media the top choice.