• by Fern Siegel , January 27, 2025

Rebecca Coleman has been promoted to We Are Social's North America CEO. She will oversee the agency’s operations across the U.S. and Canada.

Before this, she served as U.S. CEO of We Are Social, following the merger between We Are Social and the Narrative Group. Earlier, she was president of The Narrative Group.

"Working together opens the door to expanding some of our strongest U.S. offerings into Canada. In the U.S., we’ve carved out a unique approach to IRL activations, deeply rooted in social strategy and executed with influencer integration baked right in. With a talented team already established in Toronto, we’ll be able to parachute senior-level experts in to provide the guidance necessary to immediately bring these offerings into Canada," Coleman told Agency Daily.

Under her leadership, the agency has produced the WcDonald’s Immersive Dining Experience and adidas’ Super Bowl-winning throw with Pat Mahomes on the Sphere.

In 2024, We Are Social’s U.S. and Canadian offices together earned Agency of the Year at the Shorty Awards, which honors digital and social content creation.

“Rebecca’s promotion reflects We Are Social’s rapid growth and our clients’ increasing demand for innovative, culture-driven work,” said Brett Marchand, CEO of Plus Company, the agency's parent network.

In the U.S., We Are Social's clients include adidas, McDonald's, YouTube and Universal Pictures.