PMG kicked off 2025 with big new media win from one of the most prestigious media publishers: Hearst.

The assignment -- which represent's Hearst's first cross-division agency of record  -- includes both media strategy and creative execution across a "multi-platform" ad campaign that will break next month.

The multimillion-dollar buy initially will focus on Hearst's Houston Chronicle, San Francisco Chronicle, Good Housekeeping, Car and Driver and Bring a Trailer, properties with others to rollout later.

PMG's win follows a competitive review, and it represents an effort to address the unique financial, disruptive technological and consumption challenges being faced by publishers.

Hearst aims to seize the opportunity by doubling down on investing in publishers/journalism and addressing some of the resulting gaps, particularly the drought in local news/community coverage due to cutbacks.

“Hearst is a growing, diversified company with a rich, iconic history dating back to 1887,” PMG President Jon Dupuis stated, adding, “As its lead agency, we will combine Hearst’s keen understanding of people and their passions with the creative and data-driven insights from our Alli marketing intelligence platform to position Hearst as the go-to source for people looking to stay informed, engaged and connected to their community while also maximizing success for its individual brands.”