The media division at ad agency Zambezi has hired industry veteran Anna Galatsky as group media director and expanded its paid search and social media capabilities with additional hires.  

Prior to joining Scale at Zambezi (the name of the agency’s media operation) Galatsky served in the marketing department at Paramount. Earlier, she held management posts at Omnicom’s OMD and IPG’s UM.  

She has worked on high-profile brands like Apple, Netflix, and American Express. During her tenure with Paramount, she led enterprise-wide media partnerships including contract management with agency partners.  

Grace Teng, Partner and Chief Media Officer at Scale by Zambezi said Galatsky’s “digital-first mindset and background in performance marketing will be key to driving the growth of Zambezi’s strategic media and expanding performance arm.”  

Scale also hired Brendan McGee as associate media director-social and Justin Duong as media supervisor-search. McGee was previously a paid social specialist for L2TMedia, while Duong served at Omnicom’s Hearts & Science as associate director.   

The hires follow recent wins including Liquid I.V., United States Tennis Association (USTA), LPL Financial, and SunSip by Health-Ade.