Reach Promotes Fields To VP, Influencer Marketing

by Fern Siegel , January 29, 2025

The Los Angeles-based Reach Agency named McKenzie Fields as vice president of influencer marketing.

Previously, Fields was the agency's director of strategy for nearly 10 years. Now she will focus on building strong client relationships, identifying emerging trends and driving campaigns.

Before Reach, she worked at theAudience.

The 14-year-old social marketing agency also promoted Brad May to senior vice president of creative and strategy, Ryan Parker to vice president of client services and Lori Kaplan to vice president of client services.

Client work includes DiGiorno, Hulu and Marriott.

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