Rewards app Fetch announced today it will make its Super Bowl debut with a national ad titled “The Big Reward” that will promote a $1.2 million giveaway during the final moments of the game. 

Following the game’s second half two-minute warning, Fetch will give away $10,000 every second of the remaining two minutes of regulation game time, selecting and revealing 120 lucky winners via livestream. The company said  the activation would be the biggest livestream giveaway associated with a Super Bowl ad in the game’s history.  

Consumers can enter by opening the Fetch app after Fetch CEO Wes Schroll appears during the ad.  

The 30-second spot, developed by an in-house creative team, will air in the final quarter.  

Fetch is teaming up with S4 Capital tech and content agency Monks to execute the in-app livestream.