Marketing Firm OvareGroup Acquires Buenos Aires-Based Agency

Marketing company OvareGroup has acquired Buenos Aires-based Togetherwith, a former affiliate agency within IPG’s FCB network.  

The agency has worked with auto brands like Jeep and Ram and their parent Stellantis. 

The transaction cements a partnership that began with collaborations starting in 2022. Togetherwith will now integrate its operations within OvareGroup's network that includes offices in Louisville, Miami, Buenos Aires and Toronto. 

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OvareGroup said the deal expands its capabilities across the healthcare, education, food hospitality, consulting, and retail sectors and noted that Togetherwith has significantly expanded its U.S. presence in Louisville and Miami over the past two years. 

Togetherwith’s client roster expands the Americas with recent new business assignments from Ingredion, Xfinity Comcast, Loud And Live, Harry Blu’s Spirits, and DirecTV.  

OvareGroup's roster includes long-term relationships with KFC, Long John Silvers, and LongHorn Steakhouse. 

Togetherwith had a five-year affiliate partnership with FCB—when it was known FCB Buenos Aires--that ended in 2019. 


Pictured above L-R: Brandi Lafontaine, CEO OvareGroup; Santiago Puiggari, CEO-Founding Partner, Togetherwith 

 

 

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