• by Fern Siegel , January 29, 2025

TDA Boulder has been named agency of record for Casper’s Ice Cream, without a competitive pitch.

Casper, founded in 1925, is best known for its FatBoy ice cream sandwiches.

The agency is expected to launch a new integrated campaign in May. Creative will include experiential marketing, brand partnerships, social media, out-of-home activations, influencer partnerships and CTV.

“We are fortunate to have a partner that truly wants to gain disproportionate awareness and is not afraid to have some fun and take some risks to achieve that goal,” said Jonathan Schoenberg, executive creative director at TDA Boulder. “By selecting an agency based on prior creative work and strong chemistry, the FatBoy team was able to bypass the typical, time-consuming and costly pitch process.

“If more clients embraced a creds and chemistry review, they would see it creates a more equitable engagement partnership with brands and agency partners.”

FatBoy is building a national fan base with a distinct twist: competitors may offer moderation — FatBoy believes in indulgence.

Casper's Ice Cream, Inc. manufactures and sells a range of frozen treats under two brands, FatBoy Premium and Jolly Llama, ice cream for those with dietary restrictions, including dairy-free and gluten-free products.

Reed Damon, chief marketing officer at Casper’s Ice Cream, added: “TDA Boulder’s fearless approach to embracing our distinctiveness made them the clear choice. With their strategic and creative capabilities, we’re excited to build a campaign that puts FatBoy front and center in culture.”

TDA Boulder's client work includes First Bank, Desert Door and DPS Skis.