• by Fern Siegel , January 29, 2025

Budweiser has released “First Delivery,”' it's Super Bowl LIX spot. The Clydesdales are back, and a remarkable foal defies expectations — with a wonderful twist.

Created by FCB New York, the ad is directed by Emmy Award-winning commercial director Henry Alex Rubin.

“First Delivery” celebrates Budweiser’s legacy and the can-do American spirit. The spot can be viewed on Budweiser’s social and digital channels and will air nationally during the Big Game.

Kristina Punwani, head of marketing at Budweiser USA, said: “With the help of our beloved Clydesdales and a determined foal, this year’s commercial captures our commitment to deliver for consumers since 1876 and toasts to those who put in the hard work it takes to achieve their own goals, despite any obstacles along the way.”  

The Budweiser Clydesdales will also be making beer deliveries in New Orleans leading up to the Super Bowl.

Starting Feb 5-7, the Clydesdales will be on the ground with surprises for those 21+. Consumers can follow them @BudweiserUSA social channels.