• by Fern Siegel , January 30, 2025

Forsman & Bodenfors has hired Justine Armour as the agency's new global chief creative officer.

Initially based in New York, she will join the London office later this year.

Prior to her appointment, Armour was a partner-chief creative officer at New York agency Fig. Before Fig, she was CCO at Grey New York. Her agency experience is extensive, with posts at 72andSunny, Wieden+Kennedy, Publicis Mojo and Saatchi & Saatchi.

Armour began her career in her native Australia, at McCann Erickson Brisbane.

“Justine's outstanding creativity and track record of producing work that helps brands grow makes her the perfect partner for us — curating Forsman & Bodenfors' direction as we move into a new era,” said James Denton-Clark, the agency’s global CEO.

Forsman & Bodenfors has produced campaigns such as "Epic Split" for Volvo Trucks and "Wow No Cow" for Oatly. Other clients include H&M, LG, P&G and Therabody.

The awarded creative collective, founded in Sweden in 1986, has outposts in Gothenburg, Stockholm, London, Dublin, Dubai, Singapore, Shanghai, Toronto and New York.