• by Fern Siegel , January 30, 2025

Walton Goggins, known for his performances in "The Shield" and "Justified," has a new gig: a 30-second Super Bowl GoDaddy Airo spot in the fourth quarter.

This is GoDaddy's first big game spot in eight years. Here is the teaser.

GoDaddy's in-house creative agency partnered with Quality Meats to develop the creative strategy. The ad kicks off a yearlong marketing campaign in the U.S.

The actor, currently starring in "Fallout" on Prime Video, used the company to start his business. In the upcoming ad, he shows how the AI-powered experience transformed his vision into Walton Goggins Goggle Glasses. GoDaddy Airo uses AI-tech to help small business owners get online faster and drive traffic and sales to their sites.

“Our 21 million customers are experts at what they do, but often find early challenges daunting, like building an online presence and offering commerce capabilities,” said GoDaddy CEO, Aman Bhutani.

Launched in 2024, Walton Goggins Goggle Glasses has five designs with UVA/UVB protection. The brand used GoDaddy Airo to design a logo, create and publish the site, help with social media, and build order and shipping confirmation emails.

“GoDaddy Airo was instrumental in helping me get started,” said Goggins. “Starting a business is never easy, but with GoDaddy Airo, that endeavor just became a whole lot easier."

Chicago-based Quality Meats' client work includes Huggies, Samsung USA, DoorDash and Regal Cinemas. It was named AOR for men's grooming brand Duke Cannon in December.