Georgia Aquarium is kicking off a rebrand with a campaign that includes a regional Super Bowl presence and other media running through June. 

Titled “Where Wonder Lives,” the new brand campaign’s Super Bowl buy includes multiple pre-game and in-game spots in 10 markets including Ashville, Greenville, Charlotte, and Raleigh-Durham, NC, Jacksonville, FL, Birmingham, Al, and various metro areas in Georgia.  

The effort will span live and streaming TV, as well as print, social, digital display, OOH, digital video, digital audio and more. 

The client’s agency Doe-Anderson handled both creative and media for the effort. “We introduced a bold color palette, more playful yet contemporary typefaces, and refined the iconic ‘G-Fish’ logo to be more balanced and legible,” notes Zach Stewart, Doe-Anderson Vice President and Director of Design. 

Sample the work here and here.